1/25/2017 - 2/26/2017
OLAmobile, a multinational
global mobile marketing company, started a partnership with the EEUM. PROMOS is
a research project related to product advertising market on mobile devices.
The multinational of information technologies, OLAmobile, opened a second
office in Guimarães, where its first technical team is installed. With this new
branch, the partnership with the ALGORITMI Research Centre (ALGORITMI) of the
EEUM arised.
The project aims at developing a new automatic algorithm for the prediction
and optimisation of advertising campaigns for mobile devices in subscription
model (PROMOS). In addition to the R&D associated to this consortium, the
challenge is “to develop a series of algorithms, addressing a set of
sophisticated artificial intelligence techniques”, as Paulo Cortez, coordinator
of the project, explains.
Paulo Cortez has no doubt that the research team has a strong know-how
in the areas of Intelligent Data Analysis and Business Intelligence. These
skills allow predicting which is the best mobile product to show to the final
user, in order to optimise the interests of the advertisers, webmasters and
creators of mobile content. “It would not be possible to carry out this project
without a partnership like this. There is a very interesting synergy, in which
I believe that the members of the University of Minho’s team will benefit and
so will OLAmobile itself”, the ALGORITMI’s researcher highlights.
Until 2019, this project will count on the support of the European
Regional Development Fund (FEDER), the Portugal 2020 Programme and also the North
Portugal Regional Operational Programme (Norte 2020) in a total amount of
564.610,22 thousand euros.
+ info: http://algoritmi.uminho.pt/
